Why is it Important to Know My Domain Authority? 2022
People commonly use domain authority for two reasons.
The first is to measure the success of their SEO and link-building efforts. People think that if their site’s DA and DR are increasing, the strategy must be working.
In many cases, this is true. If your site is new or has a low Domain Authority, you will likely see results fairly quickly as you build backlinks.
But, as your Domain Authority score increases, so does the number (and quality) of the links you need to attract to see improvements. This means you could build a lot of links but not see much of a DA improvement.
Another issue is that as the scores are relative to other websites, you can end up in a situation where your DA or DR goes down despite significant link building. This happens when other sites build links faster than you do.
The above points mean you shouldn’t rely on DA to measure whether your SEO efforts are working. Be sure to keep an eye on multiple metrics
No comments