Are Guest Posts Bad for SEO? 2022

 

Are Guest Posts Bad for SEO? The Real Answer!

The good news is that guest posts are still good for SEO — that is if it’s done correctly. Those who are new to guest posting might not know it but guest posting isn’t a sure-fire way of getting high-quality links. A lot can go wrong if you don’t do it properly.

In this post, you’ll learn when guest blogging isn’t an ideal strategy for link building.

When Is Guest Posting Bad for SEO?

You see, guest blogging has been around a long time. And Google has updated its algorithm a lot over the years. If you think you can still get away with using an outdated link-building strategy, you’re sorely mistaken.

To better understand the consequences of bad guest blog posts, you’ll first need to learn about the concepts of white hat and black hat SEO.

1. White Hat vs Black Hat SEO

2. Guest Posting and Black Hat SEO

Other Potential Downsides of Guest Blogging

There are other problems with traditional guest blogging. And these too can impact the effectiveness of your marketing campaign.

1. Nofollow Backlinks

2. Referral Traffic

3. Labor and Time

So When Is Guest Blogging Good for SEO?

With all of that said, link building through a guest blog post is still good for business. It brings in brand awareness, establishes your credibility, and opens the door to other opportunities that aren’t exclusive to guest blogging content.

You just need to learn how to pick the right bloggers to work with. Say no to sites that only publish low-quality content. You don’t want to be associated with low-authority sites anyway. And get an SEO specialist who knows how to develop lasting relationships with influencers and build links with them.

Find as many sites that provide dofollow links. And only submit the best guest posts. Treat each guest article as if it’s being published on your website. Doing so will bring you more backlinks.

Guest blogging for your SEO purposes will work if you stick by the rules. While it might be tempting to work with spammy websites because they claim to be great for building links, you’ll learn quickly that high-authority websites are better long-term.

Conclusion: Guest Blogging Still Works

Yes, guest blogging still works — and it’s great for SEO if you know what you’re doing. But as mentioned, it can be quite a challenge.

If you’re not sure if you’re up to the task, you should look into a link-building provider that will take care of guest blogging for you. Unlike buying backlinks directly from bloggers, you can hire a service provider that will work with bloggers to get you organic backlinks.

What’s nice about these services is that you only pay for editorially relevant backlinks once they’re published on high-quality sites. In short, you’re paying for results. These services will take care of everything — finding bloggers, writing the content, reaching out, and monitoring the progress.

That way, you can worry about other aspects of your business while SEO experts work on your link-building campaign.